Frolov D.P., Shulimova A.A., Inyutina O.V. SYSTEM OF INSTITUTIONS AND INSTITUTIONALIZATION MECHANISM OF SOCIALLY RESPONSIBLE FIRM

Frolov D.P.

Doctor of Economic Sciences, Professor, Head of the Department of Marketing and Advertising, Volgograd State University ( This email address is being protected from spambots. You need JavaScript enabled to view it. )

Shulimova A.A.

Doctoral Candidate, Department of Marketing and Advertising, Volgograd State University (Shulimova @mail.ru) 

Inyutina O.V.

Postgraduate Student, Department of Marketing and Advertising,Volgograd State University ( This email address is being protected from spambots. You need JavaScript enabled to view it. ) 

Annotation: Social responsibility of business is considered as an evolutionary form of its institutional adaptation to growing requirements of civil society. The system of institutions and institutionalization mechanism of the socially responsible company are detailed. Positive effects and contradictions of social orientation of corporate sector are proved.

Key words: social responsibility of business, institution, institutionalization, stakeholders, exaptation, cooptation, customization.

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SYSTEM OF INSTITUTIONS AND INSTITUTIONALIZATION MECHANISM OF SOCIALLY RESPONSIBLE FIRM by D.P. Frolov, A.A. Shulimova, O.V. Inyutina is licensed under a Creative Commons Attribution 4.0 International License.

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