Dudkina G.V. BRANDING AS INTELLECTUAL INNOVATION ACTIVITY AT THE IMAGE ADVERTISING MARKET

Dudkina G.V.

Post-graduate student, Department of Enterprise Economics and Innovative Activities, Volgograd State University ( This email address is being protected from spambots. You need JavaScript enabled to view it. )


annotationThe author specifies some types of advertising messages at the advertising market, which differ in theirs contents: market of goods/services and image advertising market of goods, services, producers, and consumers. The type of advertising message is considered to be a criterion for trade mark and brand differentiation. Branding is presented as intellectual innovation activities at the image advertising market. The author estimates the proportion of consumer’s image at the image advertising market, and offers in particular innovation direction of marketing planning in the sphere of modern air service market.

Key words: branding, innovation activity, branding conceptions, image advertising market, service promotion.

 

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BRANDING AS INTELLECTUAL INNOVATION ACTIVITY AT THE IMAGE ADVERTISING MARKET by Dudkina G.V. is licensed under a Creative Commons Attribution 4.0 International License.
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