Mushketova N.S. MULTILEVEL MARKET ENVIRONMENT: ESSENCE AND CONTENT

Mushketova N.S.

Candidate of economic sciences, Associate Professor, Department of Marketing and Advertising, Volgograd State University ( This email address is being protected from spambots. You need JavaScript enabled to view it. )

annotation: The theoretical aspects of enterprise marketing environment are considered in the article; various ideas on the essence and content of market environment are analyzed; a three-level market environment is justified.

Key words: market environment, structure of market environment, market environmental subsystems, levels of environment, macro- and microenvironment.

 

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