Tsulaya I.N. SWOT-ANALYSIS IN STRATEGIC MANAGEMENT SYSTEM: APPLICATION AND ADAPTATION TO OBJECTS OF MESOLEVEL

Tsulaya I.N.

Post-graduate student, World and Regional Economy department, Volgograd State University ( This email address is being protected from spambots. You need JavaScript enabled to view it. )


annotationThe article analyzes the main shortcoming typical of such an instrument of strategic management, as the SWOT-analysis. The author concludes that, alongside a SWOT-analysis in its traditional form, it is advisable to conduct so-called NON SWOT-analysis.

Key words: strategy, competitiveness, strategic management, SWOT-analysis, NON SWOT-analysis.

 

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SWOT-ANALYSIS IN STRATEGIC MANAGEMENT SYSTEM: APPLICATION AND ADAPTATION TO OBJECTS OF MESOLEVEL by Tsulaya I.N. is licensed under a Creative Commons Attribution 4.0 International License.
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