Marusinina E.Yu. SYSTEM OF ENTERPRISE INTELLIGENCE RESOURCES MANAGEMENT DEVELOPMENT ON THE BASIS OF MARKETING APPROACH

Marusinina E.Yu.

Candidate of economic sciences, Senior instructor, Department of Management, Volgograd State University ( This email address is being protected from spambots. You need JavaScript enabled to view it. )


Annotation: The article highlights an effective system of enterprise intelligence resources administration relating to the management systems and marketing. The author proves the necessity of pointing out the subsystem of intelligence resources marketing administration as an independently functioning system of an enterprise and puts forward the conception of intelligence resources marketing administration.

Key words: intelligence resources, intelligence capital, intelligence potential, marketing management, intraorganizational market tools.

 

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SYSTEM OF ENTERPRISE INTELLIGENCE RESOURCES MANAGEMENT DEVELOPMENT ON THE BASIS OF MARKETING APPROACH by Marusinina E.Yu. is licensed under a Creative Commons Attribution 4.0 International License.
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