Streltsova N.V. Planning and Realization of Strategic Activities for the Innovative Development of Russian Enterprises
http://dx.doi.org/10.15688/jvolsu3.2014.5.5
Streltsova Natalya Valeryevna
Executive Director, “Volgogradskoe kachestvo” Volgograd Regional Public Organization,
Postgraduate Student, Department of Insurance and Financial and Economic Analysis,
Volgograd State Agrarian University
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Prosp. Universitetsky, 26, 400002 Volgograd, Russian Federation
Abstract. Current political situation at the international stage is urging specialists to review the existing strategies for the innovative development of Russian food industry enterprises. Interregional competition causes the need to seek new ways of development of territories and raise the competitiveness of regional economies. In this paper, the author analyzes the factors influencing the formation and fulfillment of Russian enterprises’ innovative potential under the current conditions, and identifies development perspectives and regulation methods for economic relations and competitiveness management within food enterprises. The author estimates the potential efficiency of several focal areas that can lead to a balanced and multiplicative growth based on cross-network extension of the outcome through industrialengineering communication links. The paper describes an authentic strategy for the innovative development of food industry enterprises. Finally, the author describes and suggests the realization of a project, including support measures for the key domain of food industry, infrastructure development and provision of logistics for the agriculture market. The innovative project and practical recommendations offered in the paper can be used by food-processing enterprises as well as by regional and municipal administrative bodies.
Key words: innovations, innovative development, manufacturers of goods, consumer demand, investment project, modernization, new technologies, route-to-market, competitiveness.
Planning and Realization of Strategic Activities for the Innovative Development of Russian Enterprises by Streltsova N.V. is licensed under a Creative Commons Attribution 4.0 International License.
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