Sergeeva O.E. A COMPREHENSIVE ANALYSIS OF THE INTERNAL PR COMMUNICATIONS ENVIRONMENT FOR SCHLUMBERGER COMPANY REMOTE TEAMS

DOI: https://doi.org/10.15688/ek.jvolsu.2025.3.11

Oksana E. Sergeeva

Candidate of Sciences (Economics), Associate Professor, Department of Management, North-Western Institute of Management – branch of the Russian Academy of National Economy and Public Administration under the President of the Russian Federation, Prosp. Sredniy V. O., 57, 199178 Saint Petersburg, Russian Federation, This email address is being protected from spambots. You need JavaScript enabled to view it. , https://orcid.org/0000-0002-6192-0498

Abstract. Given the growth in the number of remote teams, internal PR is becoming a key tool for maintaining corporate culture, increasing employee engagement and improving communication, strengthening corporate culture, and creating a unified community among remote employees. In order to determine what the activities of internal PR companies should be, the work considered online projects and business models implemented on the network, identified their typology and provided a classification. The article describes the current conditions for the development of the transition to a system of working with remote teams, namely Industry 4.0, which contributed to the development of digital infrastructure, software and hardware and the Internet, which enabled companies in all industries to go online. In this regard, there was a need for online promotion, development of advertising and PR events. In 2020, due to the epidemiological situation, people were forced to switch to remote work. In about half a year, employees and organizations adapted to remote work. All this also served as a reason for the development of the network, databases, e-commerce and Internet PR.

Key words: staff training, PR, company remote teams, Internet marketing, internal PR communications, employee personal account.

Creative Commons License

A COMPREHENSIVE ANALYSIS OF THE INTERNAL PR COMMUNICATIONS ENVIRONMENT FOR SCHLUMBERGER COMPANY REMOTE TEAMS by Sergeeva O.E. is licensed under a Creative Commons Attribution 4.0 International License.

Attachments:
Download this file (6_Sergeeva.pmd.pdf) 6_Sergeeva.pmd.pdf
URL: https://ges.jvolsu.com/index.php/en/component/attachments/download/2286		565 Kb52 Downloads