Plyasova S.V., Bondareva N.A., Gridnev Yu.V. ASSESSMENT OFTHE DIGITAL POTENTIAL OFTHE BRICKS COUNTRIES IN THE FORMATION OF THE NEW GEOPOLITICAL ORDER
DOI: https://doi.org/10.15688/ek.jvolsu.2023.1.11
Svetlana V. Plyasova
Candidate of Sciences (Economics), Associate Professor, Department of Valuation and Corporate Finance, Moscow University for Industry and Finance “Synergy”, Prosp. Leningradsky, 80g, 125315 Moscow, Russian Federation, This email address is being protected from spambots. You need JavaScript enabled to view it. , https://orcid.org/0000-0002-4681-7011
Natalia A. Bondareva
Candidate of Sciences (Economics), Associate Professor, Department of Valuation and Corporate Finance, Moscow University for Industry and Finance “Synergy”, Prosp. Leningradsky, 80g, 125315 Moscow, Russian Federation, This email address is being protected from spambots. You need JavaScript enabled to view it.
Yuri V. Gridnev
Candidate of Sciences (Philology), Associate Professor, Department of Foreign Languages, Voronezh State University of Forestry and Technologies named after G.F. Morozov, Timiryazeva St, 8, 394036 Voronezh, Russian Federation, This email address is being protected from spambots. You need JavaScript enabled to view it. , This email address is being protected from spambots. You need JavaScript enabled to view it. , https://orcid.org/0000-0002-6885-1878
Abstract. The relevance of the research is determined by increasing trends in the changing landscape of the global economy and the redistribution of forces of economic influence between developed and developing countries. In this context, it is necessary to assess the digital potential of developing countries in order to determine the possibilities for their future development and achievement of global leadership. The purpose of the study is to analyze the specifics of the BRICS countries’ digital development at the current stage, which is characterized by a high level of turbulence, and to identify the areas of public policy that will help them build their digital potential. Research objectives are to analyze the main indicators that characterize the BRICS countries’ digital potential, to assess the impact of the COVID-19 pandemic on the BRICS countries’ digital potential and their position in the global economy, to identify the areas of public policy that contribute to building the BRICS countries’ digital potential in the global landscape. The authors evaluated the available digital potential of the BRICS countries and also carried out a comparative analysis of their capabilities with the potential of the most developed countries under conditions of external turbulence. It was revealed that the digital potential of the BRICS countries is lower than that of the most developed countries due to weaker digital infrastructure, but increasing digital activity in times of turbulence opens up new opportunities for them to realize their potential. The implementation of public policy in key areas of digital development will help align the BRICS integration association with the group of developed countries and may be the beginning of a new stage in the reconfiguration of the global economy.
Key words: BRICS, turbulence, crisis, digital potential, global leadership, public policy, strategy, adaptation.
ASSESSMENT OFTHE DIGITAL POTENTIAL OFTHE BRICKS COUNTRIES IN THE FORMATION OF THE NEW GEOPOLITICAL ORDER by Plyasova S.V., Bondareva N.A., Gridnev Yu.V. is licensed under a Creative Commons Attribution 4.0 International License.
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