Babatunde B.O., Sanusi B.M., Adegbile G.K. SUPPLY CHAIN INTEGRATION AND PRODUCT PERFORMANCE OF NIGERIA BOTTLING COMPANY
DOI: https://doi.org/10.15688/ek.jvolsu.2023.1.8
Bayode Olusanya Babatunde
PhD, Senior Lecturer, Department of Business Administration, Osun State University, Okuku Campus, Oke Bale St, 210001 Osogbo, Nigeria, This email address is being protected from spambots. You need JavaScript enabled to view it. , https://orcid.org/0000-0003-3228-3378
Bolanle Mistura Sanusi
PhD, Lecturer, Department of Business Administration, Osun State University, Okuku Campus, Oke Bale St, 210001 Osogbo, Nigeria, This email address is being protected from spambots. You need JavaScript enabled to view it. , https://orcid.org/0000-0002-8383-2915
Godwin Kehinde Adegbile
M.Sc., Department of Business Administration, Osun State University, Okuku Campus, Oke Bale St, 210001 Osogbo, Nigeria, This email address is being protected from spambots. You need JavaScript enabled to view it. , https://orcid.org/0000-0001-6318-6402
Abstract. This article explored the impact of supply chain integration on the performance of the Nigeria Bottling Company by identifying customer integration, supply chain partner coordination, and information sharing as components of supply chain integration. A descriptive survey was used as a research method. The study population consisted of consumers of Nigeria Bottling Company products in the city of Ibadan. Because of the infinite nature of the population, Godin’s formula was used to determine the sample size of 384 respondents who were randomly selected from the capital city of Ibadan. Primary data for the study were obtained through a survey of respondents. The study used both descriptive and inferential statistics when analyzing data using SPSS version 23. The results showed that supply chain integration has a strong positive impact on performance, with an r value of 0.645 in the hypothesis tested, i.e. an impact of 64.5%. The study concluded that supply chain integration has a significant impact on product performance and therefore recommends that managers at the Nigeria Bottling Company improve their supply chain performance, especially information sharing, to ensure productivity.
Key words: supply chain integration, customer integration, information sharing, coordination of supply chain partners, product performance.
SUPPLY CHAIN INTEGRATION AND PRODUCT PERFORMANCE OF NIGERIA BOTTLING COMPANY by Babatunde B.O., Sanusi B.M., Adegbile G.K. is licensed under a Creative Commons Attribution 4.0 International License.
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