Bagautdinova Yu.V., Malinin V.L. FOREIGN APPROACHES TO THE INTRODUCTION OF GAMIFICATION IN BUSINESS AND ENTERPRISE MANAGEMENT

DOI: https://doi.org/10.15688/ek.jvolsu.2022.3.16

Yulia V. Bagautdinova

Postgraduate Student, Bauman Moscow State Technical University, 2-ya Baumanskaya St, 5, Bld. 1, 105005 Moscow, Russian Federation, This email address is being protected from spambots. You need JavaScript enabled to view it. , https://orcid.org/0000-0001-5427-2093

Viktor L. Malinin

Candidate of Sciences (Economics), Associate Professor, Bauman Moscow State Technical University, 2-ya Baumanskaya St, 5, Bld. 1, 105005 Moscow, Russian Federation, This email address is being protected from spambots. You need JavaScript enabled to view it. , https://orcid.org/0000-0001-7833-6733


Abstract. The article explores the practice of gamification as a form of organization of business processes and management in foreign practice. The evolution of the theory and practice of using gamification in foreign companies has been studied, the scientific relevance of using gamification as an alternative to traditional forms of organizing business processes and management processes has been substantiated. Approaches to the organization of a gamified management process are typified based on the analysis of foreign practice. Based on the analysis of the economic efficiency of the practice of using elements of the game process in the construction of business processes and management chains, the conditions and limits for replacing traditional business activities with game forms are determined. Priority areas have been identified in which gamification as a form of organizing labor relations in a team can be recommended to an organization based on foreign experience. Based on the results of a review of the experience of using gamification in foreign companies, trends in the development of the phenomenon under consideration were identified, and the conditions for an «ideal» gamification process from the point of view of a mature foreign company were determined. Possible approaches to the construction of gamified teamwork are studied, taking into account the goals and objectives facing the team of employees. Based on the results of the work done, the author developed a system of criteria, which, in their opinion, should correspond to the management model in an organization focused on restructuring the management system and team building processes based on gamification.
 
Key words: management, personnel management, motivation, innovations, gamification in marketing, gamification in management.
 
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FOREIGN APPROACHES TO THE INTRODUCTION OF GAMIFICATION IN BUSINESS AND ENTERPRISE MANAGEMENT by Bagautdinova Yu.V., Malinin V.L. is licensed under a Creative Commons Attribution 4.0 International License.

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