Shirinkina E.V. BUSINESS MODELS IN THE CONDITIONS OF INCREASING COMPLEXITY OF THE BUSINESS ENVIRONMENT

DOI: https://doi.org/10.15688/ek.jvolsu.2021.1.10

Elena V. Shirinkina

Candidate of Sciences (Economics), Head of the Department of Management and Business, Surgut State University, Lenina St, 1, 628412 Surgut, Russian Federation, This email address is being protected from spambots. You need JavaScript enabled to view it. , https://orcid.org/0000-0002-6933-1903


Abstract. The relevance of the study is due to the fact that in the increasingly complex business environment, companies today more than ever need a simple and flexible tool to manage innovations, to build effective business models in a timely manner. The purpose of the study is to present updated business models in the context of the digital economy development. The empirical base was the research of H. Mendelssohn, A. Osterwalder, as well as analysts of the best business practices of Alibaba Group, Apple, Uber, AirbnB, Amazon, Facebook, Google. The author presents the transformation of business models and their adaptation to a new, changed environment, as well as business models that are relevant in innovation management. The practical significance of the study lies in the fact that the results obtained will allow companies to achieve business success, getting a greater effect from the application of this business model by combining it with other tools. This will help companies to obtain the optimal set of ideas and associated potential risks at the output in order to identify the most promising business development ideas and prioritize.

Key words: business models, companies, management, innovation, digital economy, tools.

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BUSINESS MODELS IN THE CONDITIONS OF INCREASING COMPLEXITY OF THE BUSINESS ENVIRONMENT by Shirinkina E.V. is licensed under a Creative Commons Attribution 4.0 International License.

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