Pinkovetskaia I.S. GENDER DIFFERENCES IN THE MOTIVATION OF ENTREPRENEURS IN MODERN COUNTRIES

DOI: https://doi.org/10.15688/ek.jvolsu.2020.3.8

Iuliia S. Pinkovetskaia

Candidate of Sciences (Economics), Associate Professor, Department of Economic Analysis and State Management, Ulyanovsk State University, L. Tolstogo St, 42, 432000 Ulyanovsk, Russian Federation, This email address is being protected from spambots. You need JavaScript enabled to view it. , https://orcid.org/0000-0002-8224-9031


Abstract.  Entrepreneurship is important in most countries today. One of the main goals of government bodies is to develop and implement measures that ensure an effective gender policy in the development of the business sector, including business motivation. The purpose of the study is to evaluate the values of indicators that characterize the following four options for motivating start-up entrepreneurs, men and women, namely: changing the world for the better, improving well-being and earning higher incomes, continuing the family tradition, the need to earn a living. The study used economic and mathematical modeling based on the development of eight density functions of the normal distribution. The information provided in the Global Entrepreneurship Monitoring Project was considered as initial empirical data. Indicators describing the proportion of different types of motivation typical for men and women who create their own business are studied. The average values of the indicators, as well as their ranges for most countries are determined. A comparative analysis of the values of indicators for Russia and foreign countries is given. The study has a scientific novelty and originality, because it uses economic and mathematical models to evaluate the values of indicators of four variants of entrepreneurial motivation, sets the average values and ranges of changes in the indicators of motivation of start-up entrepreneurs, determines the countries that are characterized by high and low values of the indicators under consideration. The obtained research results have a certain theoretical and applied significance.

Key words: motivation, women-entrepreneurs, men-entrepreneurs, start-up entrepreneurs, distribution function.

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