Rubtsova N.V. METHODICAL ASPECTS OF EVALUATING THE EFFECTIVENESS OF NETWORK INTERACTION IN THE FIELD OF TOURIST AND RECREATIONAL SERVICES IN A REGION

DOI: https://doi.org/10.15688/ek.jvolsu.2020.1.7

Natalia V. Rubtsova

Candidate of Sciences (Economics), Associate Professor, Department of Management, Marketing and Service, Baikal State University, Lenin St., 11, 664003 Irkutsk, Russian Federation, This email address is being protected from spambots. You need JavaScript enabled to view it. , https://orcid.org/0000-0002-1400-0509


Abstract. The issues of assessing the synergistic effects of networking in the area of tourism and recreation services at the regional level are only at the initial stage of discussion. The article presents a critical review of methods for assessing the synergistic effects of the interaction between subjects in socio-economic systems. Theauthor makes the conclusion that the overwhelming majority of the available tools are focused on calculating purely economic (quantitative) synergistic effect and economic efficiency. Besides, the article proves significant limitations in terms of the practical use of methods, including in the area of tourist and recreational services, have been proven. The paper presents the author’s methodology for assessing the effectiveness of networking in the area of tourism and recreation services at the regional level. The author also points out characteristics of the components of the cumulative effect of network interaction in the area of tourist and recreational services in the region. Theauthor methodology is for evaluating both synergistic and cumulative effects of network interaction. The paper presents the list of possible indicators. The method was tested on the example of Irkutsk region. The proposed method promotes the development of methodological grounds for studying the effectiveness of networking in the field of tourism and recreation services at the regional level.


Key words: network, effect, effectiveness, synergy effect, region, tourism.

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“METHODICAL  ASPECTS  OF  EVALUATING  THE  EFFECTIVENESS OF  NETWORK  INTERACTION  IN  THE  FIELD  OF  TOURIST AND  RECREATIONAL  SERVICES  IN  A  REGION” SYSTEM by Rubtsova N.V. is licensed under a Creative Commons Attribution 4.0 International License.

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